In a world where search engine optimization plays a critical role in content discovery, many people are choosing to become SEO specialists. With high salaries and an ever-growing list of tasks available for those with the right skillset—from social media marketing campaigns through content writing or link building–the rewards can be significant if you understand SEO basics.
SEO can seem like a daunting challenge and rightfully so with today’s ever-changing landscape. So to make the process of learning SEO easier, we’ve put together a few basics that will get you moving in the right direction.
SEO Basics and Why it Matters
SEO is the process of making your website more visible on search engines. The higher up on SERPs (search engine results pages) you rank, the greater the chance people who search about your keywords will see your site first – which makes them much more likely to visit as well! You need to be thinking about your website’s online presence and how you can get ahead in the digital age. With people spending less time on their browsers, every second counts
Common SEO Terms
- Crawling
The process of crawling is when a search engine sends out bots, called crawlers to visit pages on websites in order to find new content for their results page. This helps them stay up-to-date with all the latest updates and information available online
- Ranking
This one is straightforward, the spot in which your website falls on a search engine page. The higher or closer you are to being #1 the better.
Elements that affect a webpage’s ranking include:
Website loading time
Usability of site
Backlinks
Fulfilling the search intent
Age of the website
Technical SEO (use of headers, relevant keyword placement, meta descriptions, and so on)
- Indexing
When a search engine crawler bot visits your website, it analyzes the content on that page to better understand what you’re trying to convey.
- SERP
An acronym for Search Engine Results Pages. For example, when you type “pie” into a Google query, the pages you see are a result.
- Traffic
The term traffic is used to describe the visitors to your page after the website appears on a search engine result page.
- Keywords
Keywords are the most important element of SEO copy. They define what you’re trying to sell and how by giving search engines relevant insights into your product or service offerings through keywords that they can use in their algorithms when ranking websites against each other based on user queries entered at any given moment during popular searches
Best Practices
Keywords are the link between sites and their content. This is why SEO specialists spend time researching what users search for so they can include keywords in the site’s written material to help rank it high on Google searches
It’s important that you use correct spelling, grammar (including punctuation), sentence structure as well as utilize plenty of relevant words when writing an optimized piece
When it comes to SEO, you’re just scratching the surface. There are people who literally make their careers out of this skill and having basic knowledge will help online writers tremendously by setting them apart from the crowd. It’s not enough anymore to just have great content on your site, getting the traffic is the key – especially if your goal is just starting out as an aspiring writer looking toward getting published!
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THREE TIPS FOR MARKETING YOUR BOOK
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